Four years ago this month, we were popping our first packs of popcorn. We’re now proud to be launching our first campaign.
Over the next 6 months, we will dress areas up and down the country with our signature popcorn pattern. Our team are working hard to add a splash of colour and popcorn to everything from buildings and pavements, to shabby phone boxes and Routemaster buses.
We set ourselves the challenge of doing something different. We wanted to say everything about PROPERCORN without falling back on cheesy “health” and “taste” slogans. By exploring colour, popcorn and pattern, we’ve found a way to express PROPERCORN and the things we’re passionate about.
If we can brighten up someone’s commute with our vibrant popcorn pattern, we will have achieved what we set out to do.