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After an intense two-day workshop with 17 young entrepreneurs at PROPERCORN HQ, Baby Box was crowned as the winner of Platform. Chosen by judges that included the brains behind Boiler Room, Innocent, Mixcloud & PROPERCORN, we interviewed the winners.

TELL US A LITTLE BIT ABOUT YOURSELVES

We are Freddie and Rex, two young entrepreneurs with degrees in History and Physiology from the University of Bristol. 

WHAT IS BABY BOX?

Our Finnish inspired Baby Box is the one-stop shop for expectant parents providing reassurance, convenience, and safety.

WHERE DID THE IDEA COME FROM? 

We were both impressed by the Finnish state Baby Box program and its agenda of equality and safety. Daunted by the prospect of parenthood ourselves and encouraged by Dragons Den we saw a fantastic opportunity to bring this product to the UK market.

WHAT IS THE VISION FOR YOUR IDEA? 

We want to bring passion, youth and a dose of internationalism to the baby market. Our goal is to provide reassurance, convenience, and safety. Our vision is to make this a reality for all parents in the UK, giving every child the same start to life. We picture our box to be a trendy culture, a national institution almost as it is in Finland.

HOW DID THE PROPERCORN TEAM HELP OVER THE 2-DAY WORKSHOP? 

The 2-day Propercorn workshop was intense. The team provided expert advice in all fields of business and constructive criticism whenever necessary to ensure our idea progressed effectively. Their enthusiasm for each idea, the people behind them, and their own business was encouraging and galvanized us further to pursue our vision and realize the Baby Box dream. 

HOW ARE YOU GOING TO USE THE PRIZE MONEY?

The money will be mostly invested in developing prototypes, a proof of concept that will enable us to do further valuable market research. The money is of course fantastic, but the mentoring from the Propercorn team will be invaluable!